There are so many people in the world who write articles to promote their business. But many people feel tortured if no one visits their articles and just give up. But we’ll suggest you never give up because once you know the strategies to get traffic through articles, you’ll love the article writing. So, follow these strategies to drive traffic through article writing. These are:
1. Understand Your Audience:
Before writing an article, figure out what your audience wants to read about. You can use Quora to find out what your audience is passionate about and give your audience that they want to read.
2. Content Curation:
Take the best of the best content and share this with your audience. For the best content curation follow these steps:
a) Firstly figure out the problems of your customers/clients because once you identify, you can show the values of your products/services. To find out these problems, you can also create a survey.
b) The second thing is to find out the benefits of your products/services because you need to identify what they’ll be losing if they don’t go with you. Then pointing out these benefits, you can motivate your customers/clients.
c) The third point is you have to make sure that your article should follow the article submission guidelines and submitted to the appropriate category.
3. Keyword Research:
When we started working to drive more traffic techywild.com, started with keyword research. Because keyword research gives a better understanding of the demand for specific keywords. It also tells how hard it would be to compete for those terms in the organic search results. You can use Moz, Google Keyword Planner or Keyword Tool for this.
4. Study The Competition:
To increase the traffic, you need to improve the quality of your content. But for this, you need to study your competitions. Using BuzzSumo, you can find out the most popular post of your industries. You can also follow these steps to analyze your competition.
a) Collect the solid information of your product/services to create a strong competitive analysis.
b) Next step lists the strengths and weakness of your all competitors.
c) Look the areas where you can’t compete and areas where you can provide something better than your competitors.
5. Use Keyword In URL & Body:
For the SEO, you should use the targeted keyword in the URL of your article post and also use in the body of the article. Remember if it makes sense put keywords there but don’t use keywords whether it doesn’t make sense.
Cross-Linking means your new article post includes links of your older articles. Cross-linking is the easiest way to get ranking in search engine results. So we also focus on cross-linking.
7. Generate Quality Backlinks:
According to Google, Backlink is the important ranking factor because Google looks how many backlinks you have to find out the importance of your article. You can create backlinks via social bookmarking, guest posting, infographics, etc.
8. Boost Your Post:
The important point about organic traffic is it always gives results. Boost your post, and it gives you millions of traffic for a long period. You can also share your published articles to your social sites like Facebook, Twitter, Instagram, LinkedIn, etc.
9. Generate Ideas From Reviews, Comments:
You can also generate ideas from reviews, useful comments. So always read reviews or comments because it not only also connect you with the readers but also gives you helpful content ideas. But you have to find comments that help you in your future article content.
10. Follow SEO Practices:
You should also follow SEO factors like always use meta title, description & keywords tags and also use subheadings. It helps you to get high ranking in search engines.
11. Refresh Old Content:
Our articles are useful to readers and attract a lot of traffic, so we have to update them regularly. We can add valuable information to them to make that better and relevant to the readers.
Articles have the power to reach billions of people all over the world. So keep writing articles, and it helps you to promote your business by attracting the audience.