The global DIY haircut kit market accounted for revenue of US$6.9 billion in 2022 and is anticipated to expand over 2.9% CAGR during the forecast period of 2022-2030.
The strong focus on grooming and personal care, the popularity of the men’s grooming trend, and the increase in the number of salons have triggered the demand for hair cutting kits. Furthermore, a growing trend in home or personal use has been observed which is anticipated to drive future sales of DIY haircutting kits. Due to the rising trend of fashion and style quotient, people are more inclined to experiment with new hair styles and modifications, resulting in more demand for DIY hair cutting kits, such as the haircut kit. cutter and trimmer.
Key Takeaways from the Global DIY Haircutting Kits Market Study
East Asia is expected to account for a large share of the global market value, due to the large consumer base interested in personal grooming. Given the concentration of a large number of manufacturers, the market will continue to flourish in the region. According to FMI, the clipper and trimmer kit is expected to record higher sales than its counterpart such as the scissor set, as the latter is used by professionals with specific skill sets for cutting hair.
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Also, clippers and trimmers are easy to operate, less time consuming and do not require any skill set. Salons/professionals remain the largest end-users, accounting for a larger value share of the global market for DIY haircutting kits. Personal use of DIY haircutting kits and in home care settings is expected to grow at a significant rate, due to an increased emphasis on a better experience at low cost and with elaborate resources.
Sales through the offline channel continue to influence manufacturers’ growth strategies. The growing inclination of consumers towards online shopping will boost sales of DIY hair cutting kits through online platforms. Product comparison, read reviews, competitive prices and home delivery are the factors that influence the purchase decision of consumers.
Covid-19 Impact and DIY Haircut Kits Market Analysis 2020
The Covid-19 outbreak, which started in China, is rapidly spreading around the world and has an adverse impact on the sales of DIY hair cutting kits. In addition to essential products and services, businesses are temporarily closed. Also, most countries are in a lockdown situation that restricts all physical store sales. However, China, which has started to recover from the Covid-19 crisis, has seen strong growth in online sales of DIY haircutting kits, such as clippers and trimmers for home and personal use.
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The ongoing pandemic has disrupted the DIY haircut kit supply chain, so lower sales can be seen in the first and second quarters of 2020. However, the third quarter is expected to show a positive sign of market recovery. Currently, manufacturers are focusing on offering products specifically for male consumers and capitalizing on the children’s segment, which is expected to be the most lucrative segment.
DIY Haircut Kits for Kids Trending Products for Men and Women
DIY haircut kits for boys are currently trending all over the online platforms. The most preferred DIY haircut kits for kids are the baby hair clipper and the rechargeable electric hair clipper.
Children are more reluctant to get their hair cut in barbershops; therefore, parents are now considering their alternative solution: a baby hair cutting kit for use at home. The launch of innovative products from the manufacturer also pushes the children’s segment to increase sales. In addition, these manufacturers offer a waterproof haircutting kit device with long battery hours, eco-friendly USB hub, and accessory kit with innovative baby-friendly packaging.
Who is winning?
Some of the key players operating in the DIY haircut kit market are Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands, Inc., Remington), Procter & Gamble (Braun GmbH), Panasonic Corporation, Conair Corpora
